Blog

  • The Creative Struggle

    We’ve all been through this creative struggle at some point.

    Imagine: you are a creator or artist of some kind, whichever is up to you. It just so happens that you are a student or in the workforce using creativeness for your job or course. You have a large assignment coming up that demands you to utilize that creativeness to the fullest. But, as the deadline approaches, you are hit with your worst nightmare: Creative block.

    What is creative block?

    A very common problem for people in creative professions or programs, or even just hobbyists, is where you know you should be doing the work but no matter how hard you try, you just can’t get any results at all. Whether it’s staring at a blank sheet of paper, unused tools, or a computer. You just can’t bring yourself to just do the work.

    Creator’s block is a dreadful thing, because even if you create purely for the love of it, you are still susceptible to a lack of creativity, inspiration, or motivation. I, myself, am no exception to this mental block.

    The creative struggle is real and affects all creators.

    Why do we get creative block?

    Creative block is a complicated issue that affects most people who utilize their creativity. It includes psychological, neurological, and environmental factors all being able to play into it.

    The most common reason behind this block is often perfectionism and overthinking. The pressure you put onto yourself can result in so much stress being accumulated, you just can’t manage to get anything done. The same could be said for overthinking what you’re trying to accomplish. It can be very difficult to actually get into a creative mindset and putting things down when you have too many ideas in your head but no idea where to start.

    How to fix it

    As someone who is in a creative program and often struggles with creative block, I am always looking for ways to get over it.

    The first big thing you could do is very simple: take a break. When you’re constantly working on something and it’s taking up all of your creative energy, take a break to relax and clear your thoughts. It’s very easy to run out of creativity when you’re using it all the time.

    Another big thing would be to do simple tasks related to the project. Using myself as an example, if I’m working on a sketch and I can no longer continue because of a block, I switch to making simple doodles. They can be fun, humorous, or just shapes and lines. Regardless, I am still sketching, but I put my focus into something of low stakes.

    Every artist, from musician to dancer all the way to graphic design, will go through a creative struggle at some point. It’s normal and annoying, but it is not the end of the world. Take a break and enjoy your craft.

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  • Logos: Why are they Important to Us?

    A dive into why we need logos.

    Written by Andrea Duckworth

    Different logos for varying companies.

    Logos have been around for thousands of years, going back to the ancient times. Since then, every company, big or small, and even just individual people trying to promote themselves, has a logo. Companies like Pepsi, Coca Cola, Amazon, and Disney all have iconic and/or recognizable logos that tie into their brands, and that is exactly the point of a logo.

    The point of logos

    The point of a logo is to create an image for the brand of a person or company or group. The role they play is to make the company stand out as its own thing and attract people to them. Logos make it so that you can demonstrate creatively what your company is about and what you stand for. Depending on the look of the design, whether it be more timeless like Coca Cola’s or more clean and modern like Apple’s, it will invoke a certain feeling to customers that could potentially attract them into becoming a client.

    My own logo, as part of an exercise.

    Example logo

    As an example, the image above is a logo I myself have designed as part of an exercise in my logo and pictogram design class. As the designer of the logo, I chose the raccoon to represent me because of their curious and creative nature. I feel like I embody those traits as well to some degree. The illustration is much more simple and clean compared to the typography, which is bold and brash and somewhat messy. I did this as a way to create a design more interesting to look at while also representing my creativity. Both the clean and bold parts of the design also represent the styles I enjoy working in, as well as showing range in my design capabilities.

    Overall

    Logos were made to represent a company, person, or group in a way that gives a good and strong first impression. A good impression will bring people in and give them an idea on what you are offering before they can look into it themselves. Logos make it so that a company is recognizable and memorable the moment you see them. This will give them a long lasting good impression.

    Overall, logos are very important for the identity and brand of companies, people, and groups alike. They create a lasting impressionable image on the public that can either deter or attract clients upon first glance.

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